MTN targets 200 small businesses in new value proposition

MTN Nigeria has selected 200 Micro, Small and Medium Enterprises (MSMEs) across Nigeria to benefit from an accelerator programme, Y’ello 200, in continuation of The Revv Programme.

The initiative was launched to address critical needs of MSMEs as well as to reduce the effects of COVID-19 on their businesses. Adopting a four-pronged approach that includes master classes, access to market, productivity tools support, and advisory initiatives, the programme also seeks to address issues in the areas of re-igniting the economy by driving digital inclusion for SMEs.

The 200 MSMEs have been selected from participants in The Revv Master classes to undergo further up-skilling. The Y’ello 200 was unveiled at the closing ceremony of The Revv Programme which held virtually on December 14, 2020.

Speaking at the closing ceremony, Chief Enterprise Business Officer, MTN Nigeria, Lynda Saint-Nwafor, congratulated the selected MSMEs. She said: “These 200 MSMEs were selected based on their performance and polls during the master classes. With MSMEs accounting for 94 per cent of all businesses in Nigeria and 84% of employment, it is a known fact that when MSMEs thrive, the economy thrives. Our goal is to empower MSMEs with the tools to make them thrive in today’s digital economy. The Revv Programme has not ended but enters into its next phase”, she added.

In his keynote address, the Chairman of the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN), Femi Pedro, congratulated the MSMEs. “Let me sincerely congratulate members of the Y’ello 200 on your perseverance, your quest for knowledge and staying the course during this programme. It is our desire that the knowledge gained will position your business to be stronger and better in the coming years experiences.”